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Thursday, October 17 • 2:45pm - 3:45pm
Marketing on a Shoestring

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Many summer programs are relatively small and have a similarly small marketing budget. This session will explore the different factors to consider when creating a marketing program with a small budget, including how to craft your message, determine your audience, and create your materials. Traditional marketing materials as well as digital marketing techniques will be considered. Special emphasis on ideas that are free or very low cost.

avatar for Jim Patterson

Jim Patterson

Director of Summer Programs, Harvard-Westlake School
avatar for Kat Yorks

Kat Yorks

Director of Summer School Programs, Lakeside School

Thursday October 17, 2019 2:45pm - 3:45pm MST
SoHo I