SPARC 2019 - Summer Programs and Auxiliary Revenue Conference

For independent schools in general and summer programs in particular, the allure of the Chinese student market has become increasingly apparent over the past decade. While this burgeoning market holds all kinds of promise for enlarging and enhancing a school’s commitment to diversity and inclusion, and for generating new revenue streams, a school needs to implement an initiative of this sort, grasping the nature of the commitment and the challenges – as there are many. Given our intimate knowledge of this market, direct experience with Chinese parents, the ability to navigate in a fully bi-lingual and bi-cultural fashion, and privileged access to premium Chinese families as well as leadership in China’s ministry of education and beyond, we will explore and discuss topics related but not limited to: The Why: Motivation and rationales for implementing a comprehensive China outreach program...The How: Outreach to China... current realities and considerations...The What: What are the desired outcomes?