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Wednesday, October 16 • 11:15am - 12:15pm
Won't You Be My Camper? Marketing Lessons From Mister Fred Rogers

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Fred Rogers was not only an educational genius, he was a marketing genius. He understood to teach people you must first reach people. There were specific principles he followed build his brand, multi-generational loyal following, and enduring legacy. As fellow educators and developers of the human spirit, we will examine and apply these principles in our approach to summer auxiliary families. This session will answer these two questions: What were the things Fred Rogers used to make him known, trusted, and followed for decades? How we can apply these principles in the Summer Auxiliary industry to reach kids & families with our unique summer program experiences?

avatar for Lee Biear

Lee Biear

Marketing Specialist, 829 Studios
I help summer program's develop effective value propositions for their unique program and promote these effectively in marketing, website presence, social media, and alumni reach-outs. I bring successful marketing/ technology best practices that drive personalized connection, early... Read More →

Wednesday October 16, 2019 11:15am - 12:15pm MST
SoHo I