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Wednesday, October 16 • 9:30am - 10:30am
The Next Level - Take your Programs from Good to Great with an Excellent Customer Experience

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Parents and campers have lots of options and school programs face stiff competition.  How can you stand out among the crowd? Weaving customer service case studies from the independent school program perspective along with marketing and other experiences, we will touch upon successes and failures.  Adapting marketing tools like the sales funnel and flywheel, join us as we think about marketing and customer service in innovative ways. Brainstorm on how to address friction in our programs. In this fun 4.0 marketing session that expands upon past ideas be prepared to move beyond cupcakes, coronas, color wheels as we take it to the Next Level!

avatar for Karen McCann McClelland

Karen McCann McClelland

Director of Auxiliary Programs, Sidwell Friends School
Karen McCann McClelland has over 25 years of experience in auxiliary and summer programs. As director of Sidwell Summer which serves over 3200 campers annually, she coordinates the marketing, hiring, program design/implementation, and evaluation of 12 different programs. She also... Read More →
avatar for Dan O'Neil

Dan O'Neil

Director of Auxiliary Programs, Congressional School
Dan is the Director of Auxiliary Programs for Congressional School in Falls Church, VA. Prior to his work at Congressional, Dan spent 6 years in the classroom and started his own tour and travel company based out of Washington DC. Dan has served in a variety of roles on the ACA Virginias... Read More →

Wednesday October 16, 2019 9:30am - 10:30am MST
SoHo I